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Build them up and knock them down—these 14 soft blocks combine in endless creative combinations, and topple with a gentle bounce that makes them safe for little ones. Match and Build Soft Blocks can build much more than towers, too. This colorful soft-blocks set helps develop motor skills, logical connections, creativity, and more, so it grows along with a child, helping build key developmental skills along the way. Kid-friendly artwork on the coordinating cubes encourages matching activities (numerals with quantities, animal heads and tails, and everyday shapes), puzzling (complete the picture of a Ferris wheel!), and even sequential thinking and storytelling with the before-and-after flaps on three of the blocks. With unlimited open-ended opportunities for learning and play, kids can also create their own sorting games and creative combinations—and of course, the 14 soft blocks make a terrific tower, castle, boat, or rocket ship! Melissa & Doug K’s Kids toys nurture early childhood development in three key skill areas: physical, cognitive, and social. With interactive designs and multisensory features, K’s Kids promotes constructive play and effortless learning, keeping interest high and new skills flourishing throughout the baby and toddler years. The Match and Build Soft Blocks set makes an exceptional gift for kids ages 9 months and up. Add the Melissa & Doug Hungry Pelican soft baby toy to round out the play experience and give kids another engaging option for screen-free fun. For more than 30 years, Melissa Doug has created beautifully designed imagination- and creativity-sparking products that NBC News calls “the gold standard in early childhood play.” We design every toy to the highest quality standards, and to nurture minds and hearts.
17-PIECE SOFT BUILDING BLOCK SET: This set includes ten 7.6 cm cube blocks and four triangles that inspire kids to enjoy many matching activities, like pairing numerals and quantities, animal halves, and everyday shapes.
DESIGNED FOR TINY HANDS: This toddler toys set features soft, lightweight pieces that are easy for young children to lift and manipulate.
HELPS DEVELOP SKILLS: This set is part of Melissa & Doug K’s Kids toys for babies and toddlers. It helps develop sensory, fine motor, and gross motor skills, while improving logical, creative, linguistic, and communication skills.
GIFT FOR KIDS 9 MONTHS AND UP: This set makes an exceptional gift for kids ages 9 months and up. Add the Melissa & Doug Hungry Pelican soft baby toy to round out the play experience and give kids another engaging option for screen-free fun.
THE GOLD STANDARD IN CHILDHOOD PLAY: For more than 30 years, Melissa & Doug has created beautifully designed imagination- and creativity-sparking products that have been called the gold standard in early childhood play.
100% HAPPINESS GUARANTEE: We design every toy to the highest quality standards, and to nurture minds and hearts. If your child is not inspired, give us a call and we’ll make it right. Our phone number is on every product!
Soft block set for babies and toddlers
Matching activities pair numerals and quantities, animal halves, and everyday shapes.
Soft, lightweight pieces are easy for young children to lift and manipulate.
Part of Melissa and Doug K’s Kids toys for babies and toddlers
Develops these skills: sensory, fine motor, gross motor, logical, creative, linguistic, communication, and self-esteem.

Awesome design and soft, great for my 7 months old baby to start playing with to learn
The soft blocks are nice with very nice design. Baby loves the colour and plays with it. Will get more of Melissa & Doug products for sure.
Wonderful set
Wonderful set, cubes are are large, soft and colourful. Lots of fun for a little one and you don’t have to worry about a child (or anyone else) getting hurt if s/he decides to throw one.
Melissa & Doug always have great toys and always my go to when its time …
Melissa & Doug always have great toys and always my go to when its time for another toy purchase for my son or niece and nephew, Got this for my son for Christmas, came in a nice package and the blocks are soft, colourful and durable (checked them out myself 😉 ) very happy with my purchase.
I expect we will continue to get a lot of play out of these and I love all the educational features on all the faces of …
Bought these for my son when he was 6 months old. He is now a year old and has not mastered stacking them yet but continues to be engaged by all the bright pictures and knocking down the towers I build. I expect we will continue to get a lot of play out of these and I love all the educational features on all the faces of the cubes that will make it suitable for even school age children.
They are soft for babies
Product was good
Colorful, soft, educational.
My son likes these blocks, he is a bit young for them still (9 months) so he just likes the colors and squishing them. I would give them 5 stars but I feel like they could be made a little bit more durable. They haven’t torn yet but it doesn’t look like it will take long. I would still recommend these blocks and I think they will be very useful for teaching numbers and matching.
Fun set that keeps a growing baby interested
I got these for my daughter when she was around 10 months old and at that time she liked to destroy the stacks that I would build for her. When she turned 12mo she started trying to stack them herself but she hasn’t started paying attention to the numbers or pictures but I guess that will be the next developmental phase.
Fun
Very good. Son loves it. Large size and soft. Good for 6month +. Has nice pictures.
This a very good quality, love the fun and perfect for the age range of my daughter of 11 months old stack-ability is very easy to do she have a lot of fun the appearance is so colorful and awesome bvery soft and FUN !! HIGHLY RECOMMEND â¤ï¸
Los cubos son realmente hermosos! Con el tamaño, textura y colorido ideal para los bebés. A pesar de que los adquirà a un costó elevado los recomiendo mucho.
I’m writing this review after 4 years. These are super fun and my kids who are 5 and 7 now still play with these. There is so much kids can do with these, use their imagination, stack, puzzle, identify pictures, pretend play, and best part are so soft. Highly recommended.
Me encantan, la verdad están super padres y el material muy bueno, tienen muchas actividades para realizar con estos cubos
Great packaging; easy to pop into the car for travel, or to pack up, after play. The little one Loved these; stacking, and also the little flaps on the blocks for the reveal game on them, were a great way for him to carry around, as he walked. No worry about edges hurting a baby, if they fall with these blocks. Bright colors, easy to wipe off and clean, too. Perfect gift!