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From the brand

We are ROCCED.
We only care about what you as parents care about.


ROCCED was founded with a mission to offer high-quality, safe, and innovative feeding supplies for babies and young children.
As parents ourselves, we intimately understand the challenges that come with feeding little ones.
Our goal is to design products that not only make mealtime easier but also more enjoyable and more practical for both babies and parents alike.
Baby Silicone Plates


Baby Toy Straps-Animal Designs




Cute Plate-Crab Shape


Cute Plate-Bees Shape


Baby Silicone Bibs
Our baby toy safety straps are made of food-grade platinum silicone, BPA free. They offer better elasticity and durability, ensuring they won’t easily break or snap, unlike most common silicone or rubber materials found in the market.
Cute Animal Design: Our baby toy straps come in six different animal shapes inspired by nature. With unique patterns and soft color combinations, our product keeps babies engaged, enhancing their cognitive, tactile, and visual senses.
Versatile Application: Our Silicone Straps for Baby Toys can be used to secure various child toys, teething toys, bottles, or other small items. It can be easily attached to high chairs, cribs, strollers, or car seats, preventing toys from being easily tossed away.
User-friendly Design: Our toy holder straps are designed with six easy-to-use buckle designs, enabling effortless adjustment. With a one-piece design, there is no risk of any parts falling off. Our toy holders can be conveniently adjusted to the perfect size according to your needs, ensuring a secure fit.
Easy to Clean and Perfect for Gifting: Our baby toy holder is dishwasher-safe and can be easily cleaned. It showcases six adorable designs with soft color schemes. Crafted with exquisite attention to detail, it makes an ideal choice for baby shower gifts.

Works for everything!
Love these!!! Can adjust to different sizes to use on soothers, toys, bottles, etc! Love having multiple so everything is always secure when we go out. Have lasted several months and still look like new! Highly recommend!!!
Keeps Toys from Getting Lost
These are a great invention!! So nice to keep toys off the floor and from getting lost. You need to be present at all times during use as I think there is a potential strangling hazard.
Lifesaver!
My daughter enjoys throwing all her toys/chewys/etc. These stopped them from hitting the floor so I can just grab it and give it back when I have a second if Iâm doing dishes or even in a restaurant!Cute colours and love the different lengths you can attach things too!
Must have!
This is a must have for babies who loves to throw things on the floor. I use it in highchair, stroller to keep his bottles and toys secured. Itâs cute, soft, strechy and tug proof and really helpful when you are out and about!
It’s works well
These are great for toys and sippy cups, we love having this for the sippy attached to our highchair. My little one likes to throw her cup and now I don’t need to worry where it’ll fly to on the floor.
Works well
These straps work well to hold toys/baby toddler items tied to whatever item it’s tied to instead of needing to be picked up multiple times. I’m not going to lie there was an an initial experimentation phase where anything tied down got thrown extra. They work though and still remained accessible to my daughter, whether I had secured her items on the stroller, highchair or even a rolling cart we have. I find it’s easier to feed the little ball through if you pull and stretch the hole out as you are trying to insert it. I remove one star because although it can fit most items, the tightness can only be adjusted so much. Still recommend for many things including sippy cups!
Lifesaver
This was an actual life saver for us. If you are thinking you MAY need this, trust me YOU DO. We initially bought and used it for a recent trip we took and it made my life so much easier. My toddler has a tendency to throw everything and this was very helpful keeping everything clean and with us. We have attached them to his stroller, car seat and high chair. We returned from our trip without loosing any toy or baby essentials ð. Been using it since for day to day stuff as well even after our trip
Très pratique
En grandissant notre enfant en a détourné lâusage et sâen sert de laisse pour ses jouets ð .Le produit était difficile à adapter sur une chaise haute Maxi Cosy mais par contre pour la poussette câétait un game changer. Plus besoin de faire demi-tour pour ramasser la suce jetée 50m avant
These tethers have saved many a bottle, teether and toy from my baby throwing/dropping them. Very durable and I appreciate that they are adjustable so you can fit them around any anchor/handle.
Super cute. Long length. However, only so many options to plug the end piece into to make it a loop. So I had extra slack at the top in my loop.Came as described and quickly.Didnât work great for the natural wood activity gym I have. The silicone doesnât move well on wood.4 stars for lack of length choices. Otherwise perfect.
These are great for strapping all sorts of toys to all sorts of things. We keep some in the diaper bag for toys on the go, and use some with babyâs high chair. Could also use for car seat and stroller if needed. The end goes into the hole easily enough, and itâs great that there are multiple holes for different size things. Baby loves to chew on the straps themselves sometimes too! They are also so easy to clean.
They are a little bigger than I expected them to be so itâs kind of hard to get them through the MAM ninny (pacifier) holes But I managed to do it. I use it on the car seat so my daughter can no longer throw them like sheâs a flower girl in the middle of a wedding Everywhere we go. Mind you sheâs only six months old, but they do their job and they definitely are worth it and theyâre cute. The materials really nice easy to clean stretchy but sturdy so theyâll last awhile
Best purchase, my baby lives to toss things out of her stroller, car seat and high chair. Save yourself from having to constantly pick up and clean baby items. She even loves to chew on it while she is teething keeps her entertained is a bonus. I get asked all the time about these and other parents like them too!